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Baking Fashion Trends
ABOUT
About me
History of Baking Fashion
TRENDS
The Bake Off Effect
The Jamie Oliver Effect
RESEARCH
Observational Research
Online Survey
THEORIES
Theory of Planned Behaviour
Celebrity Endorsement
Use of Social Media
CONCLUSIONS
REFERENCES
More
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Observational Research
Asda - Mary Berry cakes
Tesco - Jamie Oliver baking products
Amazon - Bake Off products
Amazon - Hairy Bikers products
FURTHER DISCUSSION ON CONCLUSIONS PAGE
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