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Note: All images not referenced on the page or here are the author's own images. 

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History of Baking Fashion

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FEDERATION OF BAKERS., 2016. UK bakery market. [viewed 4 November 2017]. Available from: https://www.fob.uk.com/about-the-bread-industry/industry-facts/uk-bread-market/

 

MASON, E., 2013. A brief history of baking. History extra [online]. Immediate Media Company Ltd [viewed 4 November 2017]. Available from: http://www.historyextra.com/feature/brief-history-baking

 

RAINEY, S., 2013. How the Great British Bake Off changed Britain. Telegraph [online]. [viewed 4 November 2017]. Available from: http://www.telegraph.co.uk/foodanddrink/10370144/How-the-Great-British-Bake-Off-changed-Britain.html

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The Jamie Oliver Effect 

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ADAMS, R., and FINCH, J., 2003. Take one celebrity chef… The Guardian: Advertising [online]. [viewed 11 December 2017]. Available at: https://www.theguardian.com/media/2003/jan/01/advertising.business

 

BARNETT, L., 2008. Jamie Oliver wins better deal for chickens in battle with Sainsbury’s [online].  [viewed 11 December 2017]. Available at: https://www.campaignlive.co.uk/article/jamie-oliver-wins-better-deal-chickens-battle-sainsburys/837979

 

CAMPAIGN., 2005. Sainsbury’s offers Oliver £1m to front further ads after change of heart [online]. ]. [viewed 11 December 2017]. Available at: https://www.campaignlive.co.uk/article/sainsburys-offers-oliver-1m-front-further-ads-change-heart/474323

 

GARSIDE, J., 2003. J Sainsbury signs Jamie up for another year [online]. [viewed 11 December 2017]. Available at: https://www.campaignlive.co.uk/article/j-sainsbury-signs-jamie-oliver-year/182340

 

LUFT, O., 2011. Timeline: Sainsbury’s and Jamie Oliver [online].  [viewed 11 December 2017]. Available at: https://www.campaignlive.co.uk/article/timeline-sainsburys-jamie-oliver/1079982

 

MATTHEWS, S., 2005. Jamie Oliver triumphs as government earmarks £280m for school dinners [online]. [viewed 11 December 2017]. Available at: https://www.campaignlive.co.uk/article/jamie-oliver-triumphs-government-earmarks-280m-school-dinners/468490

 

SHEARMAN, S., 2011. Sainsbury’s and Jamie Oliver spilt after 11 years [online].  [viewed 11 December 2017]. Available at: https://www.campaignlive.co.uk/article/sainsburys-jamie-oliver-split-11-years/1079768

 

WHITEHEAD, J., 2006. Jamie Oliver is most influential person for Britain’s middle classes [online].  [viewed 11 December 2017]. Available at: https://www.campaignlive.co.uk/article/jamie-oliver-influential-person-britains-middle-classes/534224

 

WOODS, S., 2006. Jamie Oliver extends ad contract with Sainsbury’s [online].  [viewed 11 December 2017]. Available at: https://www.campaignlive.co.uk/article/jamie-oliver-extends-ad-contract-sainsburys/549215

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The Bake Off Effect 

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CLARK, M., 2016. The ‘Great British Bake Off’ changes the way the British bake [online]. [viewed 11 December 2017]. Available from: https://www.nytimes.com/2016/10/19/dining/great-british-bake-off-recipes.html

 

MANSON, C., and NGUYEN, P., 2015. Ready, Steady, Real-Time: A campaign from two sides [online]. [viewed 11 December 2017]. Available from: https://www.campaignlive.co.uk/article/ready-steady-real-time-campaign-two-sides/1370378

 

MINTEL., 2012. A Recipe for Success – The rise and rise of home-baking in Britain[online]. [viewed 11 December 2017]. Available from: http://www.mintel.com/press-centre/food-and-drink/a-recipe-for-success-the-rise-and-rise-of-home-baking-in-britain

 

RAINEY, S., 2013. How the Great British Bake Off changed Britain. Telegraph [online]. [viewed 4 November 2017]. Available from: http://www.telegraph.co.uk/foodanddrink/10370144/How-the-Great-British-Bake-Off-changed-Britain.html

 

TALKING RETAIL., 2015. Budgens expands baking range [online]. [viewed 11 December 2017]. Available from: https://www.talkingretail.com/products-news/grocery/budgens-expands-baking-range-13-07-2015/

 

Thisismoney.co.uk., 2014. Great British Bake Off boosts baking goods sales by two-thirds since the recession… and price of flour and cooking chocolate even dips after final! [online]. [viewed 11 December 2017]. Available from: http://www.thisismoney.co.uk/money/news/article-2739845/Great-British-Bake-Off-helps-fuel-62-leap-sales-baking-goods-2007.html

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Theory of Planned Behaviour 

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AJZEN, I., 1991. Theory of Planned Behaviour. Organisational Behaviour and Human Decision Processes [online]. December, vo. 50, no. 2. [viewed 2 October 2017]. Available from: http://www.sciencedirect.com/

 

ALBARRACIN, D., JOHNSON, B. T., and ZANNA, M. P 2005. The Handbook of Attitudes. London: Lawrence Erlbaum Associates.

 

AUSTIN, R-D. L., 2014. Enthusiastically consuming organic food: An analysis of the online organic food purchasing behaviours of consumers with different food-related lifestyles. Internet Research [online]. Vol. 24, no. 5, pp. 587 – 607 [viewed 11 December 2017]. Available at: https://search.proquest.com/docview/1660741792?accountid=12269

 

BEM, D, J., 1967. Self-Perception Theory [online]. Stanford University. [viewed 19 October 2017]. Available from: http://web.mit.edu/

 

CHEN, M-F., 2008. An integrated research framework to understand consumer attitudes and purchase intentions toward genetically modified food. British Food Journal [online]. Vol. 110, no. 6, pp. 559 – 579 [viewed 9 December 2017]. Available at: http://www.emeraldinsight.com/doi/full/10.1108/00070700810877889

 

DEBONO, K. G., and PACKER, M., 1991. The Effects of Advertising Appeal on Perceptions of Product Quality. Personality and Social Psychology Bulletin [online]. Vol. 17, no.2 [viewed 9 December 2017]. Available at: http://journals.sagepub.com/doi/abs/10.1177/014616729101700212

 

EAGLY, A., CHAIKEN, S., 1998. Attitude structure and function. Handbook of social psychology [online]. [viewed 17 October 2017]. Available from: http://www.scirp.org/

 

FAZIO, R. H., and TOWLES-SCHWEN, T., 1999. The MODE model of attitude-behavior processes. In: SHERMAN, J. W., GAWRONSKI, B., and TROPE, Y. (eds). Dual process theories of the social mind. New York: Guilford Press.

 

GASS, R, H., and SEITER, J, S., 2011. Persuasion: Social Influence and Compliance Gaining. 4th ed. Boston: Pearson.   

 

HARARI, H., 1967. An experimental explanation of Heider’s Balance Theory with respect to situational and predisposition variables. The Journal of Social Psychology [online]. July, vol. 73, pp. 177-189. [viewed 19 October 2017]. Available from: http://www.tandfonline.com/

 

Image: https://www.thinglink.com/scene/573820551793999874

 

KUMAR, B., 2012. Theory of Planned Behaviour approach to understand the purchasing behaviour for environmentally sustainable products. Indian Institute of Management [online]. [viewed 9 December 2017]. Available at: https://web.iima.ac.in/assets/snippets/workingpaperpdf/10260621182012-12-08.pdf

 

Ostrom, T. M., 1967. The relationship between the affective, behavioural and cognitive components of attitude. Journal of Experimental Psychology [online]. January, Vol. 5, no. 1, pp. 12-30. [viewed 19 October 2017]. Available from: http://www.sciencedirect.com

 

SAMRA, R., 2014. A new look at our old attitude problem. Department of Primary Care and Public Health: Imperial College London. [viewed 18 October 2017]. Available from: http://thescipub.com/

 

YAKASAI, A. B. K., and JUSOH, W. J. W., 2015. Testing the Theory of Planned Behaviour in determining intention to use digital coupon among university students. Procedia Economics and Finance [online]. Vol. 31, pp. 186 – 193 [viewed 9 December 2017]. Available at: http://www.sciencedirect.com/science/article/pii/S2212567115011454

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Celebrity Endorsement

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ALBERT, N., AMBROISE, L., and PIERRE, V. F., 2017. Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?. Journal of Business Research [online]. Vol.81, pp. 96-106 [viewed 2 November 2017]. Available from: http://www.sciencedirect.com/science/article/pii/S0148296317302539?

 

ILICIC, J., and WEBSTER, C. M., 2013. Celebrity co-branding partners as irrelevant brand information in advertisements. Journal of Business Research [online]. Vol. 66, pp. 941-947 [viewed 2 November 2017]. Available from: http://www.sciencedirect.com/science/article/pii/S0148296311004218

 

KARNIOCHINA, E. V., 2011. Impact of star and movie buzz on motion picture distribution and box office revenue. International Journal of Research in Marketing [online]. Vol.28, pp. 62-74. 448 [viewed 2 November 2017]. Available from: https://ac.els-cdn.com/

 

MARKHAM, T., 2015. Celebrity advocacy and public engagement: The divergent uses of celebrity. International Journal of Cultural Studies [online]. May, vol. 18, no. 4, pp. 467–480 [viewed 24 April 2016]. Available from: http://ics.sagepub.com/content/18/4/467.full.pdf+html

 

MATHYS, J., BURMESTER, A, B., and CLEMENT, M., 2016. What drives the market population of celebrities? A longitudinal analysis of consumer interest in film stars. International Journal of Research in Marketing [online]. Vol.33, no.2, pp. 428-448 [viewed 2 November 2017]. Available from: http://www.sciencedirect.com/

 

MUDA, M., MUSA, R., MOHAMED, R. N., and BORHAN, H., 2014. Celebrity Entrepreneur Endorsement and Advertising Effectiveness. Procedia – Social and Behavioural Sciences [online]. Vol. 130, pp. 11-20 [viewed 2 November 2017]. Available from: http://www.sciencedirect.com/science/article/pii/S1877042814029127?_rdoc=1&_fmt=high&_origin=gateway&_docanchor=&md5=b8429449ccfc9c30159a5f9aeaa92ffb

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Social Media 

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@ShortList., 2016. [twitter post]. 31 August [viewed 25 October 2017]. Available from: https://twitter.com/ShortList/status/771068932023255040?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.creativenerds.org%2Fgreat-british-bake-off-2016-winner-losers-social-media%2F

 

@Tesco., 2016. [twitter post]. 1 September [viewed 25 October 2017]. Available from: https://twitter.com/Tesco/status/771315733150195712/photo/1?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.creativenerds.org%2Fgreat-british-bake-off-2016-winner-losers-social-media%2F

 

@Tesco., 2016. [twitter post]. 1 September [viewed 25 October 2017]. Available from: https://twitter.com/Tesco/status/771315733150195712/photo/1?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.creativenerds.org%2Fgreat-british-bake-off-2016-winner-losers-social-media%2F

 

ARMINEN, L., 2010. Using social media strategically for successful buzz marketing, case: Spin Group. Business Management Thesis [online]. Laurea University of Applied Sciences [viewed 8 November 2017]. Available from: https://publications.theseus.fi/bitstream/handle/10024/16476/Arminen_leena.pdf?sequence=1

 

GREEN, A., 2016. The Great British Bake Off 2016: Winners and Losers on Social Media [online]. [viewed 25 October 2017]. Available from: http://www.creativenerds.org/great-british-bake-off-2016-winner-losers-social-media/

 

LUO, X., and ZHANG, J., 2014. How do consumer buzz and traffic in social media marketing predict the value of the firm?. Journal of Management Information Systems [online]. Vol. 3, no. 2, pp. 213 – 238 [viewed 8 November 2017]. Available from: http://www.tandfonline.com/doi/abs/10.2753/MIS0742-1222300208

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Online Observational Research 

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AMAZON., 2017. 1-16 of 6,462 results for “bake off”. amazon.co.uk [online]. [viewed 22 November 2017]. Available from: https://www.amazon.co.uk/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=bake+off&rh=i%3Aaps%2Ck%3Abake+off

 

AMAZON., 2017. 1-16 of 45 results for “hairy bikers dish”. amazon.co.uk [online]. [viewed 22 November 2017]. Available from: https://www.amazon.co.uk/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=hairy+bakers+dish&rh=i%3Aaps%2Ck%3Ahairy+bakers+dish

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ASDA., 2017. 8 results for “mary berry”. Asda groceries [online]. [viewed 22 November 2017]. Available from: https://groceries.asda.com/search/mary%20berry

 

TESCO., 2017. Results for “Jamie Oliver”. Tesco direct [online]. [viewed 22 November 2017]. Available from: https://www.tesco.com/direct/search-

results/results.page?catId=4294967294&searchquery=jamie+oliver&SrchId=4294967294

REFERENCES

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